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Writing articles can seem easy, but when you have to use them to sell your products the task becomes a bit more daunting. Not only do you have to write an interesting article, but you have to reach thousands of people with the articles you write. Here are a few great tips.


People are more likely to buy products from you when they have solid proof that your products have worked well for others. Include testimonials from satisfied customers on your website. This can be what turns a website visitor into one of your paying customers.


Consider paying others to do your article marketing once you're off to a good start. This makes it possible to market in volume. Services like Amazon Mechanical Turk make it easy to commission thousands of high quality articles and have them done within a matter of days. Just remember to pre-qualify your workers, or else you'll be drowned in spam.


It's a good idea to include article content on your website; this makes it more likely that people will find your page after searching for certain keywords. This is an easy method for increasing your site's ranking and bringing in more traffic. Update your site as often as possible because this will increase your ranking with the search engines.


To keep your article marketing efforts fresh, vary the formats of your articles frequently. Do not get complacent and stuff new content into the same formula over and over. Use tip lists, how-to's, anecdotes and other archetypes to add variety to your articles. Not only will varied article formats retain your readers' interest, but also you will find them more interesting to produce this way.


There are many article directories that you might choose to submit your articles to. Read through the submission requirements for article directories to maximize the results of your submission. You should understand that there are different guidelines for submission for each directory.


Make sure you don't use overly complicated or formal language in your articles, or you run the risk of driving away your readers. Use simple, everyday language that is clear and straightforward to understand. You want to appeal to the widest audience possible, so don't pitch your articles too high.


It is important to write in your native language. Though you may be comfortable speaking a different language, avoid the temptation to use it for article marketing purposes. You could be missing on many of the subtle intricacies of the language that only natives may know. Your frame of reference is also a lot different, so you may just confuse readers.


Remember that your articles need to be action-oriented as you're writing them. Even if you're working on telling a story or are praising a product's effectiveness, the idea is ultimately to provide people with a clear direction to visit a site or location of your choosing. Call people to action if you want them to take action.


Article marketing can be the most effective way of marketing your products, but only if you write quality articles. Make sure you write fantastic articles and make sure that you spread those articles far and wide. Once you get the hang of it, article writing can be fun and worth it to your business.


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